Monetate for Email

MY ROLE

UX Designer, UX Researcher

OVERVIEW

Created a prototype that allows marketers to target via email users who have completed specific interactions (like abandoned cart) on their website.

CHALLENGE

Monetate lacked an email-only solution for marketers. Marketers had to tie an email campaign to a web campaign in order to utilize the email touchpoint. This was an opportunity to explore considering marketing teams were looking for even more personalization in their marketing campaigns.

Research and conceptualize a new product offering, Monetate for Email, to offer as part of the larger Monetate product suite.  

SOLUTION & IMPACT

I identified that although the need was for a email-only solution, the product would be heavily reliant on customer interactions on the company website.

I delivered a prototype that allowed marketers to create email-only campaigns based on customer behavior on the company website.

EXAMPLE USE CASE

A customer visits the company website, views an item, adds the item to cart but decides to abandon the website. Marketers could use Monetate for Email to log that customer’s dropoff in the purchase funnel and send an email reminding of the items in the cart after a certain amount of days (typically three days as this was deemed to be most effective). This would increase the number of customers coming back and completing the purchase funnel.