I’m not that interesting.

I’m a numbers and data geek turned designer. Currently, I’ve decided to take my talents to Ordergroove as their Director of Product Design. Prior to joining Ordergroove, I was leading UX at GoCanvas in Reston, VA. I also co-founded a design firm, Dewey Design Labs (yes, it is named after my dog!), to offer user-centered digital solutions for clients.

I’m a creative and result-oriented UX designer improving experiences small and large. My background in human development compels me to connect and understand what my users need and want in their solutions.

I am also a business-oriented UX designer. My background in finance, economics, and information technology has led me to truly understand what the client ultimately wants; ROI. I’ve worked with numerous clients in a number of industries and have learned all have one goal; maximizing ROI.

The “AHA!” Moment

You may be wondering, “how did you get into UX from finance?” I’ve always had a passion for using technology and design to improve everyday experiences but didn’t know it until my Aha! moment. My Aha! moment came when I reached out to a former manager asking to join the Citifinancial IT team as a Financial Analyst. He introduced me to a UX designer within the department and asked me to join the team as a UX designer because he saw that as a better fit. I was up for a challenge and accepted.

From day one, I realized this is what I had been looking for. I was unhappy working as a Financial Analyst but loved the time spent on my site projects and my startup, In Hand Realty. I was the Co-founder and Technology Strategist and absolutely loved it! I just had no idea that my passion was called “UX Design”. Within eight months of joining, I was promoted to co-lead a team of five UX designers. I had found my passion and was making the best of it.

Although I do not come from a traditional UX background, after years of classes, workshops, and self-taught methods, I credit my success to my diverse background. I truly enjoy creative problem solving.

Greatness inspires greatness, and Darsh leadership as a UX Manager is a perfect example of this. Darsh is the kind of leader who is invested in his people and cares about building them up and bringing out their best.

Tracy Young

Senior UX Designer at Custom Ink